
Not just a lash brand
Our Story
Hey, I’m Illy, the founder of Illash by Illy. Throughout my life, I suppressed who I truly was to keep others happy. Illash has allowed me to begin my journey of self-discovery, self-acceptance and self-love and I want to bring this feeling to other people. I created Illash because I wanted to create a brand that stood for something more. Illash is a safe space for all people to be who they truly are.
As a founder, building Illash has never just been about lashes. It's about creating products and spaces that remind people they are worthy, powerful and free to express themselves however they choose, because beauty is never a one-size-fit-all.
At Illash By Illy, we are a more than just a lash brand. We are a symbol of empowerment and self-expression. We are a community inclusive for ALL and we are here to revolutionise the beauty industry.
So remember, BE DIFFERENT!
Illy xxx